Tina Kyei

The use of Social Media has grown exponentially in Africa. The number of African Facebook users has exceeded 17 million. The latest statistics from Opera State of the Mobile Web in 2011 highlights the percentage of Facebook users – South Africa (59%); Nigeria (68%) and Kenya (69%) exceed the United Kingdom (51%) and United States more »

Do you want to have an impactful Facebook presence? You can learn from big companies such as Coca cola on their Facebook approach. In this post I will be sharing with you the 3 ways you can win with Facebook. #1: Have Clear Goals Planning and having a strategy is very important. You can begin by more »

The old way of marketing does not work anymore. There has been a panic in corporations as costs have increased and this has affected profits. Some have resorted into cutting the marketing budget. This has led to Increased Job Dissatisfaction, Quality Employees leaving the workplace and still things have not changed. Instead of things changing more »

Do you sometimes wonder why your social media efforts aren’t working? Maybe you’ve wondered, “Why does company A gets business from social media while I seem to be wasting my time and resources on blogging and tweeting and no one reads them. Social media is very new and it can be very confusing and time consuming. more »

Online marketing is great and can be time wasting without effective planning and implementation. Mistakes can be made and they must be avoided. Here are the 4 Online Marketing mistakes you have to avoid: Avoid pushing for the sale: Apparently 99% of your web visitors will not buy from you the first time they visit more »

There are several ways in driving traffic to your website. Some of the ways include all the Social Media channels such as Facebook, Twitter and so on. They can be overwhelming and you might not know where to start. In as much as all Social Media Marketing methods would drive traffic, there is one method which should not be ignored and more »

Have you ever subscribed to someone’s newsletter and realise you never hear from them? The only time you hear from them is when they are promoting a product or they want to sell to you. I believe this should not be the case. So if you are already sending out newsletters or about to create more »

Do you want to include social media and online marketing into your marketing strategy but not sure how to begin?  With business owners, lack of time and resources can be a challenge and a plan is very important. To be successful in your online marketing efforts it begins by having a plan.     Blueprint more »

The face of marketing is changing all the time and it keeps changing all the time. Many years ago businesses relied on offline marketing tools such as Yellow Pages and TV ads. These tools made businesses a lot of profits. But now things have changed. Using online marketing tools such as SOCIAL MEDIA are free more »

Many business owners seem to be obsessed with Search Engine Optimization (SEO). SEO is where a website is ranked high on search engines such as Google by using a lot of backlinks and keywords so that it gets a lot of views and eventually more sales. If you want to have your site ranked high more »