What Is Social Media ROI?

Posted on May 15, 2013

Social media is a low to no cost form of promoting your brand. What is most of the time missed out is the ultimate goal? Why do you want to be on Social Media? Is it to get more followers, build your brand or getting people to purchase your services?  A lot of people place adverts in newspapers, bill board charts, television and it does costs money. If you ask them what was your ROI the answer is very vague. It is very difficult to measure ...

Read More


Blogging: What Makes a Great Corporate Blog?

Posted on April 25, 2013

What I found outstanding is the lack of education anytime I visit most large corporations’ websites. There are no educational materials but instead the focus is still on “what we offer, who we are and so on”. The consumer definitely knows who you are, as you have been in existence for over 10 years, 20 years, half a century or over a century. This is not what people or your potential clients want to know about you, they need to be educated ...

Read More


It is harder to make money from banking. How about marketing?

Posted on April 2, 2013

For more than a decade bankers have fretted about the threat posed to them by the banking arms of supermarkets. The likes of Walmart and Tesco have thousands of outlets that customers visit millions of times a week. Their networks dwarf those of ordinary banks; small wonder the bankers were scared. Yet now the boot is on the other foot. Banks and other financial institutions are learning to crunch the data they hold on their customers. ...

Read More


How to Brand Yourself Online

Posted on March 19, 2013

What you have to ask yourself is this, why do I need to brand myself online? What is the purpose of it? These are some of the questions that can come up when you make up your mind to brand yourself online. It is very simple. The reason why this is important is to show your expertise. There are lots of people providing the same service as you. You are not the only lawyer, designer in your local area. People are going online to search for ...

Read More


Be the Wikepedia in your Industry

Posted on February 15, 2013

To achieve success online, you must be seen as a solution centre. This is what I mean you must have answers. When viewers visit your site, let them be excited to read  your blogs so that they keep coming back. Anytime they visit your site they feel satisfied as their problems are solved. Go online visit sites such as quora and answer questions. Come back to your site and blog about them. This tip will really grow your business...

Read More


3 Ways to Generating Sales with Twitter

Posted on February 8, 2013

  One of the most effective ways to grow your business online is using Twitter. Analyse your industry experts and see how they use Twitter effectively. Build relationships Give away valuable information   Your Assignment for this week If you do not have a Twitter account, open an account it is free. If already have a Twitter account, apply the above steps.  

Read More


Toastmasters: 5 Things You Must Do Online To Attract More Members To Your Club

Posted on February 1, 2013

The question is how can your club attract more members to overcome their fear of public speaking and to enhance their leadership and communication skills? The 5 Things You Must Do Online: Have an updated website. Your club's website should look different and not the same every year. It should not look like a brochure. But it should have an opt-in form which will capture peoples names and email addresses by offering them something of ...

Read More


How African Businesses Can Use Social Media To Grow

Posted on January 31, 2013

The use of Social Media has grown exponentially in Africa. The number of African Facebook users has exceeded 17 million. The latest statistics from Opera State of the Mobile Web in 2011 highlights the percentage of Facebook users - South Africa (59%); Nigeria (68%) and Kenya (69%) exceed the United Kingdom (51%) and United States (53%).   This is the main reason why as an African business owner, you must understand that Social ...

Read More


3 Ways Corporations Can Win With Facebook

Posted on January 30, 2013

Do you want to have an impactful Facebook presence? You can learn from big companies such as Coca cola on their Facebook approach. In this post I will be sharing with you the 3 ways you can win with Facebook. #1: Have Clear Goals Planning and having a strategy is very important. You can begin by having some goals and plan for the future. Have a Facebook page with some goals in place. Ask yourself why a Facebook page. What is ...

Read More


What To Look Out For In A Digital Marketing Company

Posted on January 29, 2013

The old way of marketing does not work anymore. There has been a panic in corporations as costs have increased and this has affected profits. Some have resorted into cutting the marketing budget. This has led to Increased Job Dissatisfaction, Quality Employees leaving the workplace and still things have not changed. Instead of things changing they have actually become worse as expenses are still rising exponentially affecting the overall ...

Read More